I often find myself Googling for new concepts and ideas, trawling through competitor websites, researching new ideas and initiatives online. I’m always online. But I’m almost never on my own website (this is one of my resolutions, to pay closer attention to my site). Keeping your site dynamic and current with up-to-the-minute updates and information on trends is key to your website’s success. If you don’t do this, why have a website? You want your customers – both current and prospective – to keep coming back to your site over and over again. But if you need a compass to navigate the site or a “how to” guide on how to purchase products, well, you just may be turning off your customers pretty quickly. And there goes your bounce rate! All the bells and whistles in the world can make a site “pretty,” but if it isn’t intuitively functional for your customers then the site won’t work for you. Take a look at the content and information on your site. When was the last time you updated it? Do you offer tips and tricks on a regular basis – the “value-added” part of your customer service? What are you “giving” your customers that positions you as the Super VAR with all the answers they need? Step back from your website and look at it with a fresh eye. Read it yourself. Would you buy from you?