Making Lemonade in a Sour Economy

Fact: Companies that advertised aggressively during the 1981-82 recession had sales 256% higher than those that did not continue to advertise.

Today’s struggling economy provides savvy business owners with an unusual opportunity to differentiate themselves and stand out from the crowd. The reason? Their competitors are probably cutting back on or even eliminating their advertising, leaving an open field for those marketers willing to make their presence and solutions known.

Aggressive business owners have another thing going for them during these rough times: slack demand for advertising services is driving those costs down — enabling those who do advertise to reach more people, more often, and for less money.


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