Have you ever watched Rachael Ray or Martha when they cook? Sure, they have the pre-chopped, pre-measured ingredients sitting – no waiting – to be poured into the skillet or bowl of whatever concoction they’re creating. And then there’s my grandmother, who measures nothing when she bakes, and her cakes and cookies still taste like they should be winning first place in the national bake-off. So, do you measure or not? How do you know whether or not something succeeds? In baking, it’s easy – whether you measure or not – the ultimate test is taste. Even the best estimators still miss the mark with too little vanilla or too big a pinch of salt. The “little of this and a little of that” theory doesn’t work in our industry. You must think and act like Rachael and Martha. You must measure – everything. If you don’t have measurements in place, how are you going to know if a promotion was successful or not? Certainly not by it’s taste. But if you have goals and benchmarks in place prior to starting a promotion or sales campaign, at the end of the program you’ll be able to clearly define whether or not it was successful. Set goals for everything and make sure you have a way to measure them. Otherwise you just might bite off more than you can chew.