Have you finalized your marketing plan yet? I’m assuming that you DO make a plan. If you’re reading this blog, I can only surmise that you are an organized visionary who has the desire to get the best return on your investment of marketing dollars. So, it stands to reason that you have a plan, even if it’s still a work in progress. I mean, you wouldn’t build a house without a blueprint, right? That would be a recipe for certain failure and wasted time, money, and resources.
So, we can agree that planning is a good thing. Now, when you think ahead, do you also look back? Do you have metrics and sales figures in hand? Have you evaluated every promotion to determine what’s working? Did you build in ways to measure everything you did? If so, great! You’re in the perfect position to create a plan based on solid data.
If not, now is the perfect time to mend your ways. Marketing is a cyclical process:
1. Look at your challenge.
2. Brainstorm solutions.
3. Put your ideas into action.
4. Evaluate your success (or lack thereof).
6. Go back to step 1.
Remember that marketing without a plan is just a wish to do better, not much more than crossing your fingers. Write down your hopes and it becomes a plan, with goals and accountability! And you will never be successful if you haven’t built in a means to evaluate your progress. So, take a look at where you are and where you want to go. How do you measure up?