In 2009, I’m trying to take stock of just about every aspect of my life, both personally and professionally. How much energy am I putting into something? If it’s too much, does something else suffer as a result? The bottom line – with everything I’m doing, I ask myself, “Is this worth it?” Before diving into any new venture we typically ask ourselves, “Will my investment of time, energy and/or money give me positive results or will I just be spinning my wheels?”. I’ve officially named 2009 as The Year of ROI. If you’re already in the habit of measuring the return on investment for your marketing programs and sales initiatives, you earn the gold star – you’re already a step ahead of most of your competition. Before you even consider a new product or promotion, you must consider its ROI more than ever right now. Every effort and every penny counts in 2009. Think ahead. If you increase your marketing promotions by 10 percent this year, will you gain five new customers? Sell 20 more widgets than last year? Increase revenues by 15 percent? Make “Is it worth it?” your mantra for this year. It will make a huge difference.