A lot! OK, so we all want to be successful and profitable right? We strategize, think of new ways of doing business, work closely with our loyal customers to increase their share margin while looking for new business at the same time. What if you knew you could place a print ad in a newspaper and garner four times the amount of business that your nearest competitor received from its ad? What if your 60-second radio spot increased your call volume by 400%? If you knew you’d get that ROI on either marketing initiative you’d be calling in your space reservation or booking air time. So, when it comes to your website, here’s is why SEO is so important –statistics on redcardinel.ie showed that attaining the number one position in Google searches for your keywords and phrases results in nearly four times more traffic to your site than to your competitor’s. The number one position received more than 42% of all clickthroughs. Number 2, just 11.92%, almost 72% less than the top dog! Keywords, tags, and phrases are so critical, not just on your website, but in every blog post and article that you write. Try thinking of the words that your customer would use to search for your services. Then incorporate these words into your text. Or seek out someone well-versed in SEO work. Keep your website “alive” and constantly changing. We always knew being number one was pretty cool, but in this competitive environment today, it could be the key to thriving.