Is your lack of email tracking hurting you?


I read an interesting statistic the other day from eROI that said more than 18% of email campaigns are still not tracked. In other words, some marketers and business owners are still just creating e-newsletters and blasts for the heck of it (probably because they think they have to do them but still don’t understand the value involved) and then pushing “send”. The ironic part is the e-mail marketing, especially in this recession is one of the most effective, low-cost ways to get your message, programs, and products to your customers, and it is easily trackable! So, why are people still not tracking their results? Don’t they want to know how many people are opening their emails and who they are (the open rate)? Isn’t it important to know the unsubscribe, clickthrough, and bounce rates?

Some email marketers simply don’t understand how to do it, while others think that it’s costly and too time consuming. At a time when ROI on every piece of marketing that you create is so important, are you tracking your results? The scary part is untracked emails can lead to your customers simply ignoring them because you’re not offering the information and services relevant to their current needs. Worse, you might end up blacklisted, which will sadly solve your tracking problems – you won’t need to track because you won’t be allowed to send emails! Take a few minutes and incorporate segmentation and personalization into your email marketing campaigns and learn what type of results your efforts are really producing.

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