With the ease of today’s social networking you don’t even have to worry about what you wear to the party! However, if you stay at the virtual party too late, just like with a live party, there might be repercussions the next morning. This is what happened the other day when I was “invited” to become a part of a group on Facebook, where a friend said I’d find others of like mind. So I joined the group and four hours later, at 1 a.m., realized that it was time for bed. The networking possibilities in social media sites are just dumbfounding. Facebook tends to gear itself toward those who want to socialize on a more personal level because of similar interests and likes, but this translates into a wonderful way to build your professional connections, too, in a social atmosphere. And Facebook has added a slew of business features (like Insight) for users like us. LinkedIn is much more driven by business networking. If you have an idea that you want heard, post it on Digg. If others think it’s pretty cool, they’ll vote on it and “Digg” it – the higher ranking you get, the closer to the top your idea is posted for the world to see and chat about it. If you’re nosey, head on out to Twitter, where you can follow someone’s every more. With viral marketing so critical in the success of today’s marketing, look to use these social networking sites as a way to reach out informally to your customers, your customer’s customers, and possibly people you never thought would be your customers. Like with any networking situation, you never know who you might meet.