It seems that barely a day goes by without the business press delivering more bad economic news. Yet if you’re willing to read between the lines, those stories contain the seeds of opportunity.
For example, as companies ‘down size’, the workload on remaining employees increases. Making products and services that enhance productivity — like solutions that enable route sales people to make more stops in a day or allow retailers to more easily change prices — more attractive and cost-effective.
Likewise, as budgets tighten, inventory control and supply chain management becomes increasing important. Presenting opportunities to those solutions providers who can demonstrate ways to reduce shrinkage, optimize turnover, and otherwise reduce inventory costs.
Establishing the credibility of your productivity solution during the current downturn will also pay off in the inevitable economic upturn as hiring lags the increase in business activity and workload and the flow of inventory into and out of warehouses picks up.