The versatility of podcasts


Video streaming is becoming more and more popular. I know I use it more. I’m constantly either catching clips of highlights from the news late-night, or downloading instructional videos and podcasts to maximize my “learning” time. As podcasting becomes more mainstream, you now have a new way to reach out to your customers to show off a new product, explain a new trend, or even offer sales and product placement seminars. In a recent study, eMarketer forecasted that by 2013 (it sounds far away but it really isn’t) approximately 37.6 million people will be downloading podcasts on a monthly basis, which is more than double the number of people downloading now. In this tough economy, when travel budgets are cut yet your customers are looking for new ways to reach their end users, podcasts offer an economical way to educate your customers – or to give them tools to promote to their end users. Think of podcasts as a value-added benefit for your customers – the more tools you can give them, the more they’ll keep coming back for more.

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