Recently, I noticed that my LinkedIn profile had a new feature called “what are you working on.” Right below it is my name with a blank box to the right of it. I’m supposed to write in something profound here, like “Michelle is working on a new marketing presentation for next week’s seminar” or “Michelle just finished writing a white paper about marketing during tough economic times.” For whatever reason, it appears LinkedIn felt the need to add this feature based on a similar feature on Facebook, and of course the “following site” of Twitter. But LinkedIn is so much more. It is the ultimate in business social networking. Did you know today there were 48 networking groups that were available for VARs to join? Think of all the resources in these groups! And then, think of how many customers join these groups looking for the Super VAR to work with! You can invite those of your customers who are already on LinkedIn to write a recommendation or testimonial on your profile, which as we all know, is gold. Recommend customers and they can recommend you back under a master list of service providers. If you have a blog with WordPress, you can sync it to your LinkedIn account. And of course there is the obvious: the connections. Spend some time with your LinkedIn profile. Use tools like ReConnect and GetAnswers to find old contacts that might become new customers. Become the authority and answer some of the Frequently Asked Questions within your area of expertise. Set aside some time each week to really get LinkedIn.