Why brand recognition is so important


I’m not eavesdropping, but I am listening to a conversation right now between a customer and a sales person at my local car dealer (yes, I’m at the dealership again). One of the veteran sales people has retired but, by the sounds of it, he didn’t tell anyone, just kind of retired “quietly”, so to speak. It sounds like this sales person “got it” though, and will be missed. He really listened to his customers. Didn’t do much talking at all. “That’s the way it should be,” said the customer. “You have to listen,” he said. And then he went on to tell the current sales person, “Well, you really don’t need to sell here anyway, because your cars just sell themselves.” Imagine… having a line of products that has enough brand recognition that you don’t need a sales pitch. All you have to do is listen to what your customer needs, and then figure out which product will be the solution. With the automobile industry in crisis, I find it interesting that some brands are “selling themselves.” What can you do to make sure your brand sells itself?

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