Last week, a friend of mine was telling me a story about her new niece. Within an hour after she was born, photos were up on her Facebook page and her extended family, which is sprawled out across the country, had a close-up view of the new baby instantly. And that’s what got her in trouble with her mother-in-law. It appears that one of the cousins told of the news and showed the new photos to her mom – the mother-in-law’s sister – before said mother-in-law could even tell her. A classic case of viral marketing! The word was out and by the time the mother-in-law called her sister, the baby’s birth was “old news!” Now imagine if you held off announcing a new product in your line because you wanted to personally call each customer individually – and a competitor posted a link to the new product on his Facebook page or tweeted about it. Your news will easily be old news. Like it or not, social networking is here to stay (at least for the moment!) and you better get on the bandwagon if you’re not already. No need to send out traditional baby announcements anymore – Facebook and Twitter can do that for you!