We hear about search engine optimization all the time. Is it really as important as all the marketing gurus say? YES! A recent article in emarketer.com talked about a study that online marketers Econsultancy and Guava conducted, which discussed the importance of SEO, especially in a down economy, is growing, simply because most businesses realize that search marketing techniques are not only productive, but cost-effective, too. In the study, a whopping 55% of the people surveyed said they were going to increase their spending on SEO. Budgets for email marketing, social media marketing, and pay-per-clicks weren’t far behind and would also increase. These savvy business people know the value of SEO: it works. They know the vast majority of customers and prospects are looking for solutions by searching the Internet.
What can great SEO really do for you? We know it can “drive” traffic to your website, but also creates new leads, generates sales, and builds brand recognition. Not bad for short dollars. Here’s the deal, though. Don’t try to do your optimization yourself to save a few dollars. Hire an SEO specialist. It’s worth the investment. These professionals understand the ever-changing climate of search engine marketing and the world of social media – and how they intertwine. They know how the search engines think, what they like and don’t like. Imagine the impact of showing up on the first page of Google or Yahoo! It’s almost like having two websites – one that’s your own, and one that “lives” with the search engine.