What is viral marketing anyway?

As a believer in the power of viral marketing, I try to educate my channel partners on this often untapped resource. They look at me as though I’m diseased. For too long, “virus” has been deadly so how could the concept of a fast-spreading message automatically achieve a positive connotation?

While viral marketing is certainly one of the best ways to reach out to customers quickly and effectively, person by person, it can be confusing to understand. So instead of trying to explain what viral marketing is to my channel partners, I share these success stories with them instead. Thought these examples from Digital Labz might help you to better understand the power that can be yours as well.

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