I love finding free tools that analyze and critique my marketing work. I came across HubSpot the other day and discovered a few of this amazing site’s tools that analyze and rank websites, press releases, and a few others types of marketing collateral. Website Grader is a simple tool where you type in your URL and email address, and the tool generates a report on how well you use keywords, how many inbound links you have, whether or not you use Alt text on your images, how your pages are ranked with Google and Yahoo!, and much more. Ever wonder if the designer creating your website is building it in such a way that search engines will flock to it? Or does it just “look” too good to be true? These easy to use tools instantly give you a few effective ways to measure your marketing efforts. And we’re all about measuring our ROI, right?