OK, there’s no guarantee that anyone is going to open your email or e-newsletter. But wouldn’t it be great if you could tip the scale in your favor a bit, simply by choosing the best words for your subject header? A new report by MailerMailer found that there are 10 consistent words that marketers use in their subject line to garner better open rates. I was surprised that “free” ranked #4 and a strange one — “com” — landed in the #7 spot. But what these results did confirm was that word choice is critical in determining whether or not your email will be read or if your recipient will simply delete or unsubscribe. Ultimately, the challenge is this: you must break through the clutter of all the emails that hit an individual’s inbox and stand out among the crowd. Think about your audience. Next, consider how you want them to react to your email. Then, marry the two thoughts. You may just find the word “news” or “party” in your subject line – but it better be with some other interesting information, too.