Don’t just think outside the box… throw it away completely


Just like Peggy Greco did. It appears that this private nurse went against the conservative nursing practice. She’s been riding her bicycle around town in a T-shirt that markets her website – which is her private nursing business. I heard her story on NPR’s The Story the other day, and thought to myself, there’s someone who’s taking her destiny into her own hands. She’s not sitting back waiting for people to come to her with their needs. She realizes that she has a service that people (especially in this aging baby boomer world) must rely on today. The best part of her creative marketing effort is that she doesn’t even “market” herself as a nurse. She’s a “household manager.” Her list of duties include: shopping for groceries, cooking, baking and serving, managing the day to day living in a house, assisting with travel, plant care, and flower arranging, and if a client needs nursing services, she manages prescribed medicines, doctor’s visits, and other communication and medical needs. She’s also a licensed massage therapist. Clearly not just a nurse! What I love about Peggy is that she is being creative. She even said that many in the nursing profession aren’t necessarily in agreement with what she is doing (because it is a very conservative field) but she’s doing it anyway. She is surviving and trying to thrive during the recession’s tough economic times. She has thrown her box away. Are you ready to get rid of yours?

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