I read with cautious optimism the other day that the majority of economists believe that this recession, which began in December 2007 and is the longest one since WWII, will be over by the end of 2009. Only about seven percent thought it would linger through to first quarter 2010. There is certainly a part of me that sighs a big relief, that it appears the worst is either “now” or maybe even behind us. But then the other part of me, the strategy side of my brain, says, “What do I do with this information?” Do I sit back, take a deep breath, look at my budget and think, “OK, I’m going to make it”? Or do I keep driving proactively into Q3 and Q4 so that, come Q1 2010, I’m at the forefront of my industry? The latter, absolutely. While it does provide some comfort that the worst is probably over, this latest news from top economists definitely says that we still have a way to go. So I have to stay focused, forge ahead, continue to look for new opportunities and create ways to offer my value proposition to my loyal customers and potential new ones. It’s not about the here and now. It’s about what you do here and now that will foreshadow your real success once this recession is over.