Have you ever thought of giving back to your community or industry, but aren’t quite sure how to do it? Did you know that being a mentor not only helps someone else grow and thrive, but it inadvertently adds a little positive PR to your business and brand? Many times, we think about mentors as those who work with at-risk youth or kids who have trouble in school, trying to inspire them by focusing on their strengths and building upon that for future success. But let’s think about this another way. If you could be a mentor and provide leadership and insight to an up and coming VAR, think of the possibilities. Not only are you opening the door of opportunity for this person, but you’re also investing your time, energy, and money into someone who could very well be a leader on your team. Perhaps you start a mentoring program within your business and invite others to take leadership positions as well, nurturing those with less experience for the good of the whole. What if you then talked about your mentoring program on Facebook or Twitter? All of a sudden, the community and industry see you as a leading VAR, giving back and moving the industry forward as a whole. Do you see where this is headed? Through mentoring, you are creating a following. You are the thought leader for both the established and for those rising stars.