Emphasize the thinking part of marketing


Contributing editor for RainToday.com Bruce W. Marcus had a great statement in an article he wrote recently, “The emphasis is on thinking – which is the best marketing and management tool you have.” His article discussed how to meet the future head-on. Sometimes we get so wrapped up in what we “should” do for marketing that we forget about the thinking part. He argued that while there is no way to predict the future, you certainly can think about the changes that might occur and then act accordingly. The key word is “think”. Deciding which marketing programs you may implement in the next six months is critical as it appears we are slowly going to climb out of this recession. But you can’t simply use the same old programs. You must think about them long and hard and evaluate whether or not they will work in the “new world.” I believe true thought leaders actually market themselves with their thinking. They don’t come along with a brochure that describes what they think. They don’t execute a direct mail campaign that outlines their key points. They share their thinking through ideas and conversation and then let their followers decide whether or not to act upon their ideas and turn them into tools for success. Give it some thought… what ideas to you have that others might enjoy thinking about?

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