I hope you are. And if you are, you probably became a trusted advisor back when times were “good.” Recently, I was talking with a reseller who said his business was very busy and doing well, despite the recession. During the good times, his company took the time to become a trusted advisor. He built a following of loyal customers who came to realize the value of his products, service, and information. His company always provided ROI information to its customers and showcased how they could help grow business for their clients. The best part is, this reseller does not provide products and services at a low cost. Yet, even when life is tight in this recession for his customers, they are still buying because his business is a proven entity for delivering results, which is exactly what companies need today. Despite the recession, do not wait to position yourself as a trusted advisor. Take the steps today that will help your business flourish as we climb out of this ugly mess.