I often get asked which tactics should I use. Here are some stats on webinars:
Webcasts or web seminars are the second most popular lead generation offer in business-to-business technology marketing this year, second only to whitepapers.
- 66% of technology buyers found webinars “very valuable” or “somewhat valuable”.
- 20% of tech decision makers reported attending webinars on a weekly basis, with
- 18% taking part in webinars every other week.
- 47% of business technology buyers attend webinars more frequently now than they did two years ago.
Source: How to Produce a Webinar Program, Copyright 2008 by Marketing Sherpa LLC