Webinar Metrics


I often get asked which tactics should I use.  Here are some stats on webinars:

Webcasts or web seminars are the second most popular lead generation offer in business-to-business technology marketing this year, second only to whitepapers.

  • 66% of technology buyers found webinars “very valuable” or “somewhat valuable”.
  • 20% of tech decision makers reported attending webinars on a weekly basis, with
  • 18% taking part in webinars every other week.
  • 47% of business technology buyers attend webinars more frequently now than they did two years ago.

Source: How to Produce a Webinar Program, Copyright 2008 by Marketing Sherpa LLC

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