Everyone loves a great story. Especially one that is heartfelt, poignant, or shouts out success – especially during this recession — because these stories give hope. We’ve talked about telling your own success story, but what about those of your customers? Think about it. If someone tells you a story about a fantastic experience they had in a new restaurant or outstanding customer service they received when they purchased a refrigerator, aren’t you more inclined to visit those stores or shop with those providers? So why not ask your customers to share their success stories – the ones they have had a result of doing business with you? Encourage them to post feedback or comments in your blog. Better yet, ask them to write a blog entry for your website that talks about their partnership with you. Use customer stories in email campaigns or testimonial pages on your website. Become “Friends” with your customers on Facebook or ask them to follow you on Twitter – and follow them, too. Engage your customers. Make them feel a part of your success and ultimately build customer and prospect trust throughout your stakeholders.
Tip: Sharing stories is also a great marketing tactic: A survey by the deloitte consumer product group showed that 62 percent of internet users read product reviews posted by other users, and ninety-nine percent of those readers trust in the credibility of the reviewers! eighty percent of the people were influenced by the consumer-generated product reviews.