When internal and external worlds collide


Walk the walk. Talk the talk. We’ve all heard it before. But does what you communicate about your brand externally reverberate internally. Are you living your brand or simply communicating an image of the brand that you’d like it to be? As social media continues to take off and grab hold of our worlds – both externally and internally – now more than ever, it is important that your team lives your brand. What you say to your customers should be identical to what you say to your employees and your channel partners. Messaging must remain consistent and transparent. In order for your brand to thrive externally, you need total buy-in from your internal team. Otherwise, you will encounter a disconnect that could dismantle your efforts altogether. Social media is forcing our hand. It’s making us be more honest and open about who we are, regardless of the blemishes or bruises. It shows off our best side and our not-so-best side. And customers appreciate this candid view. So let your worlds collide and see what happens.

Tip:  Online journaling has grown into an excellent opportunity for building relationships, generating leads, and closing sales. A recent study reported that the volume of monthly blog readers has grown three hundred percent over the past four years. forty percent of those readers have taken action after reading a blog post.

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