Once you’ve encouraged your customers and prospects to opt-in to your database to receive e-newsletters, then what? How are you going to not only tempt them to read further, but to take action? E-newsletters are great for disseminating information, but without a carefully thought-out plan that creates cause and effect for each newsletter “story,” you will quickly fall short of reaching your goals and return on investment. It’s easy to tempt your customers and leads with information, but how do you convert them into a sale or other action?
Read tips here.