I’ve been talking a lot lately about value proposition, simply because in a tough economy, it can be the difference between developing a long-term relationship with a customer or losing that customer to your competition. While doing a SWOT analysis is an integral part of the process, it’s time to pump a little passion into your value prop. Who are you? Why are you trustworthy? What steps do you take to make yourself transparent? What are your core values? These are all questions to consider when developing your value proposition with your team. Bnet.com has a great, in-depth article that will help you through the process if you need some more guidance. Take the time to do this right though and it will pay off for you ten-fold in the long run.