Article: How to Execute a Marketing Audit

As fall approaches and economic leaders suggest that the worst of this recession is perhaps behind us, now is an appropriate time to create and execute a marketing audit on your plans and programs. If you already do this on a regular basis, excellent, as marketing audits should be done regularly, not just in troubled times. But certainly if you haven’t been, now is the time to hunker down and get real about what works in your marketing toolbox and what doesn’t.

So what is a marketing audit anyway?

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