Awhile ago, I posted about how it’s important to know what people are saying about you. It’s one thing to splash out all of these marketing efforts, but if they don’t create a viral effect where people are talking about you — in a positive way, of course — then where is the return on your investment? A great article from marketingprofs.com outlines online tracking tools. Google Alerts (www.google.com/alerts) is the standard. Simply type in your business name or what you want to track and you’ll receive alerts via email to learn what is being said about you online. To track the chatter on Twitter, check out www.tweetbeeps.com. It works the same as the Google Alerts, only specifically for Twitter. Bit.ly (www.bit.ly) tracks links that you’ve created in your articles, blogs, and Twitter posts. You can see how often links are clicked and give you a sound foundation as to what information that you provide catches attention and what doesn’t. And lastly, Addictomatic (www.addictomatic.com) shows where your company pops up in online search and includes video searches. If you’re looking for the 30,000-foot view of what’s going on with your brand, this just might be your measurement system. You can’t deny it. There is no excuse for not measuring your online activity.