… you didn’t have a content-rich website?
… you waited for your customers to call you?
… you used the same marketing tools today that you created five years ago?
… you decided that social networking takes too much time?
… you watched your competition from afar?
… you waited for this recession to end before taking a risk on something new?
… you sought out only new customers thinking your existing ones would stick around?
The answer is, “Nothing.” Nothing would happen, Your sales would never increase; in fact, you’d likely see your revenue drop as customers that had been purchasing from you were easily swept away by more caring, attentive, interested VARs. You would become a distant memory.
You don’t really want to know what would happen, do you?