What would happen if…

… you didn’t have a content-rich website?

… you waited for your customers to call you?

… you used the same marketing tools today that you created five years ago?

…  you decided that social networking takes too much time?

… you watched your competition from afar?

… you waited for this recession to end before taking a risk on something new?

…  you sought out only new customers thinking your existing ones would stick around?

The answer is, “Nothing.” Nothing would happen, Your sales would never increase; in fact, you’d likely see your revenue drop as customers that had been purchasing from you were easily swept away by more caring, attentive, interested VARs. You would become a distant memory.

You don’t really want to know what would happen, do you?


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