What will be the new black?

You’ve heard the saying before, “Brown is the new black” or “Blue is the new black.” What will be the new black for you? Will it be leveraging your channel partners and taking advantage of their resources in order to provide the complete solution to your customers? What about investing time in industry roundtables and thought-leader discussions that look into the future of the latest in digital and mobile technology? It’s your job to figure out the new black. Imagine the following you could create if you could lead your tribe out of this recession safely and successfully with thoughtful and profitable solutions. Do you think your current sell sheets with product features will do that for you? Not likely in a benefits-driven market. What about your inventory’s packaging and marketing materials? Not even your tried and true service structure will do it. You must stop selling the tangibles and instead start selling the solutions. And the only way you can do that is to figure out what the new black will be – or find someone who can help you figure it out.


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