Article: Getting Back to Strategic Basics – The SWOT Analysis

Strengths. Weaknesses. Opportunities. Threats. Perhaps you’ve heard of the S.W.O.T. Analysis before since it’s introduced in just about every business, marketing, and sales curriculum known to man. But, what if you never actually took a business course? How many of you climbed through the ranks to get to where you are today without going through the traditional business school curriculum?

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