Article: Introducing New Products Into Existing Channels

Lowered market demand for existing goods, resulting from an overriding economic downturn or the near-completion of a product or product-related service cycle, prompts many manufacturers and suppliers to consider diversification. If a sales downturn is severe, fear of falling revenues can tempt you to quickly add SKUs or support offerings to the mix. Instead of yielding to this temptation, you should first fully study how new products or services mesh with existing channels.

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