Alona Elkayam recently wrote an article highlighting two alternative ways to approach social media and provided 5 tips. The highlights include the importance of an integrated about and some suggestions on how to take the social media craze and turn it into a practical reality. Read more here.
- Social media is merely a tool and an extension of how we get information
- It should be incorporated into the life of the brand and marketing strategy, just as the website is today
- Social media does not mean informal, it means open
5 Lessons learned from the author:
- If you are a CEO, assign each manager a set of social media editorial objectives for the week at the Monday manager’s meeting.
- If you are an advertiser aiming to outsource your social media, keep the customer service and product launches in-house and outsource the public relations and brand awareness.
- Social media does not mean informal. I love the CEO of Zappos, but he’s not my friend, and he’s not going to pick me up at the airport. So spare me the personal details (unless, of course, you will pick me up at the airport).
- Don’t lose the connection with the spiritual grandfather of social media: the corporate website. Content needs to be tied into it in a serious and prominent way. Redundancy is king.
- Don’t be afraid to make your own rules and get support for your pioneering initiatives. Your social media strategy may be the inevitable phase of the social media revolution.
My blog reference to the Best Buy Video: http://wp.me/ppbqd-kL