“Channel partners comment that social media is for B-C companies … a great summary on the importance of social media and this statistic to help clarify where social media can help. "websites saw a 50 percent lift in click-through rates across the board when consumers had been exposed to social media and paid search."
Additional comments on B-2-B usage and stats are welcome.”
Beyond drawing social media traffic to a website, marketers need to give users the chance to push content through their social spheres of influence. Here’s how SEO can help.