4 ways to combat a CMO’s digital ignorance – Let’s get it started


An interesting article from iMedia.  Reviews 4 difference “social media” elements and some links to various resources.  One of the fundamental beliefs is that social media is now mainstream.  And the concept that without a strategy there will be more social media elements such blogs, Twitter accounts and Facebook elements that are unused. 

Net: have a plan, communicate your plan – the results and continue to experiment.

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