Where Twitter drops the marketing ball

Article Highlights:

  • Though both share a 140-character limit, not all tweets can be consumed through SMS
  • Though Twitter is free, it still has costs in terms of resources, time, and materials necessary to promote an account
  • Twitter followers do not represent a database in any valuable sense outside of Twitter
Though there are similarities, Twitter and SMS marketing have very different capabilities. Break through the confusion and see if the microblogging service is shortchanging your mobile plan.

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