4 ways social media can save you time and money

Article Highlights:

  • Don’t concentrate on how many followers you have; instead, gauge success on how responsive and participatory they are
  • You can, and should, target your PR campaign to web publishers that can position you with those you want to reach
  • Take your market research budget and give it to your social media team to communicate directly with your audience
Take a look at how social media can be more impactful than your current strategies for marketing, PR, market research, and customer service.

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