Social media: Listen less and sell more


 

Article Highlights:

  • In 2009, social media was all about engagement, now it’s all about sales
  • The beauty of social media is that it’s a two-way street
  • Use your buzz-monitoring tools to find out what people are saying about your brand
Here are some proven best practices to transform your social media programs from a brand-building exercise into a sales-building channel.
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