DIY ad networks: 5 steps to the perfect platform –

Article Highlights:

  • The first step is to anticipate the needs of both your company and your publisher partners
  • Contact sales reps for some of the platforms that sparked your interest and ask for demo accounts
  • Ask potential vendors to explain their targeting and management functionality, and their implementation, processes, and pricing structure
Learn how to expand your inventory and audience reach, increase the value of your ad offerings, and better understand your media assets by building your own ad network.

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