The agency of the future


Article Highlights:

  • The current agency structure hasn’t evolved at pace with media innovations
  • The interactive agency model disincentivizes greatness and fails to penalize mediocrity
  • Think about how your property can serve as a conduit for deeper interactions between brands and consumers
  • If marketers want to radically impact change in the marketing ecosystem, it starts with how you allocate dollars

From iMedia

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