How much time each day do you spend on social media? Good question, huh? I bet if you kept track of your time, you would tell me “none” or “I don’t know.” If you’re participating in social networking sites like Facebook or LinkedIn, or keep your blog current, then you are using social media to a degree—but how effective are your efforts? Sometimes participation can equal “none” if you don’t have a strategy or plan in place. Social media is no different. A recent publication from the Marketing Leadership Council offered some easy step-by-step insights on how to create and implement a social media plan that works for you:
- Determine the highest ROI social media activities that are right for your business. Keep in mind that participating in one or two mediums successfully is better than trying to keep your hand in the dozens of social media outlets that exist today.
- Work with your partners and vendors to determine what social media outlets their customers use and then incorporate their reviews and recommendations into your plan.
- Work with a social media expert to put you on the fast track implementation into your selected networks.
- Create your plan, decide what you want to say and how you’ll position yourself, and start networking.
Do your homework, make a plan and measure your success.