Article: Smitten by social media: How to channel your passion


Article Highlights:

  • It is not imperative to be everywhere all the time — think about what platform you truly need, and focus on that
  • Keep track of the online conversation about your brand, and reach out to potential influencers in their preferred medium
  • Appreciate social media and all that it’s done — passion for the medium will open many more doors creatively

Read more here

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