Stop waiting for the perfect opportunity to make a big noise. Show your voice. Post blogs a few times a week. They don’t all have to be perfect prose. And it’s okay to be controversial. Be honest, open, and transparent. Be bold. If you get pushback, be grateful. That response shows that people are watching and reading. You can choose to stand firm or issue an apology. But if you sit still and make no effort to be remarkable, you are wasting the opportunity to leverage the greatest benefit of social media: a growing community of supportive, interested people.
What are you waiting for? Dive right in. The water’s perfect.