10 ways email changed


Article Highlights:

  • ISPs have become much more transparent with marketers regarding their blocking and filtering
  • Email went from a one-to-one channel to one-to-many — and back again
  • Email success must be measured not just by how people interact directly with a company’s email, but by what they do as a result

Think about these points and how they apply to your campaign design:

  • Email today is about each individual recipient: how to gain and retain their trust, send them messages they find most valuable, and market to them where they are, regardless of browser, platform, device, or even channel.
  • Mobility is rampant – how does your email translate to these new devices? 
  • Success depends on having the list with the most activity.

Read more here.

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