If you feel like you need a bit of R & R or maybe some rehab after the whirlwind past year or two, you’re not alone. More and more VARs are simply feeling tapped out and exhausted from continually battling the recession, digging deeper and deeper to develop new ways to do business. And while that M.O. will need to continue to some degree, there is a clear sense that we can now see where the land meets the sky and there is hope on the horizon. Are you ready?
Now, more than ever, it is critical that you dial in your positioning and messaging and hone in on “who you are” and what you provide as a solutions provider. Your customers will expect you to know everything. Your vendors and partners will be relying on you. If you’ve transformed into something new or even slightly different than what you were two years ago, it’s time to communicate that loud and clear. Now is the time to stay ahead of the curve.
While others are rejoicing in the fact that the tough times are hopefully behind them, you must continue to push forward and take advantage of the opportunities and partnerships that are available. Do you have a great story to tell that will reposition your brand? Tell it now, before everyone else does that same. You may feel like breathing a sigh of relief right now simply because the toughest of times are hopefully over, but if you skip a beat now, you’ll have a hard time catching up.