How the iPad will change our buying process


With the anticipated debut of the new Apple iPad, it is clear that the world of technology continues to evolve and influence the way we are doing—and will do—business. It’s now even easier, faster, and, yes, less expensive to share your knowledge with the world.

Let’s look at just one example where the iPad may help to bridge the gap for multitaskers. A recent article in Advertising Age noted that more and more companies are now focused on creating applications for the iPad so that end-users can multitask even more than they already do . MTV, for instance, is developing an app that allows iPad users to interact with whatever program they’re watching in real time. Even though the iPad is only in its first generation, using it as a two-page color spread e-reader or even typing right on to the tablet are going to making doing business easier, quicker and more efficient. Imagine putting your sales presentation, complete with audio and video, onto your iPad and having it with you wherever you go. What about the videos and podcasts you can create to help train and educate your customers and vendors? You simply give them the file and they can view it on their own iPad at a time that is convenient for them. There is no getting around the fact that we all multi-task in this nanosecond technological world. So instead of fighting it, think of ways to enhance your customers experience on their terms. The iPad just may be one of the tools you’ll need to do this.

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