What’s next and how fast will it get here?


 Our marketing world is not like yesteryear. It is a rapid-fire, ever changing world that can instantly change. If you don’t change with it, you’re simply going to be smoked by your competition.

Our marketing world is not like yesteryear. It is a rapid-fire, ever changing world that can instantly change. If you don’t change with it, you’re simply going to be smoked by your competition.From the Author Marketing Experts, I received these stats in an e-newsletter recently: “Consider how long it took various technologies to reach a market audience of 50 million:

  • Radio: 38 years
  • TV: 13 years
  • Internet: 4 years
  • Facebook: 2 years.”

I am still amazed at the speed at which the Internet and social networking has come to mainstream marketing compared to the tried and true mediums of things like radio and TV, and as a result, quite possibly the demise of the traditional newspaper. What this tells me, though, as thought leaders and managers, is that it is critical that we stay ahead of the curve at all times. If the Internet and Facebook really only took less than five years to reach an audience of 50 million, then what is the next creation that will come around to the mass market? And will that phenomenon happen even quicker? If you’re still hemming and hawing about why you should or shouldn’t be on Facebook or LinkedIn or tweeting on a regular basis, I urge you to give yourself a gut check. Our marketing world is not like yesteryear. It is a rapid-fire, ever changing world that can instantly change. If you don’t change with it, you’re simply going to be smoked by your competition.

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3 thoughts on “What’s next and how fast will it get here?

  1. ITs amazing set of statistics and certainly food for thought whatever next is is certainly going to be record breaking,,,,now the challenge and who will discover and create it,,,

    Great post 🙂

  2. I agree that things are rapidly changing and many marketers are feeling dazed and confused, instead of responding accordingly. I read a great quote recently that made the point that it should not take marketers long to get up to speed on the last 2-3 years of social media activity, but it will be a big step for social media marketers to learn the fundamental basics of the last 20- 30 years of marketing. I think this statement has huge truths.

    We still need to focus on objectives, strategies and tactics and remember that social media by itself it simply a misused tactic. The best place to start is with a plan, and social media has definitely earned a spot into today’s b2b marketing efforts.

    Good blog, keep it up!

    • Jami

      Well said. The key is to understand your audience and where they go to get information. Social Media is exciting and has changed the game. If your audience is not using social media (Twitter for example) then even it you are the best social media expert – you will still be missing your audience. Integration is the key.

      Thanks for reading and commenting.
      Michelle

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