Ch-ch-ch-ch-changes… turn and face the change – embrace mobility


David Bowie had it right. Change is inevitable and we all must face it. And change is happening all the time when it comes to marketing and advertising our businesses. As Super VARs, you must embrace change in order to stay ahead of the curve. And traditional advertising is evolving, that’s for sure, thanks to Apple and Google. And thanks go out to Bob Cooper, a lecturer of Executive Education at my alma mater, the Kellogg School of Management. Bob is also the academic director of the Driving Organic Top-Line Growth program. He shared a link to a fantastic story in the New York Times about how Google and Apple will transform advertising in the world of smartphones. With Apple’s iAd’s success, more changes in the world of advertising are coming for sure. Take a quick read and let me know your thoughts on how smartphones are going to change your advertising plans.

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