Spring is in the air and that means the first quarter of 2011 is coming quickly to a close in the not-too-distant future. How are you doing? What kind of progress have you made on your 2011 goals? Is it time to reevaluate and regroup and try something new or is everything on track the way you had hoped it would be?
I read an interesting article the other day about goal setting, written by Jill Konrath, contributing editor at RainToday.com. She had an interesting take on the subject: set a goal that is so lofty that it’s almost unachievable. Be scared of your goal and feel challenged by it. I agreed with her point in that sometimes we set these smaller goals hoping to gain a bit of headway in our business, but even if we achieve these small goals over and over again, it just feels like “more work.” There isn’t any grandiose finish line or anyone to pat you on the back and say, “Congratulations, you did it!”
As you sit down to do your evaluation on yourself and your business, think about some of the ideas that, if done successfully, would completely throw you into the next level of profitability and success. What will it take to double your business in the next three months? Is there a marketing campaign that you’ve always wanted to try, but your fear holds you back because you think it’s way to out-of-the-box for your customers? What are the challenges you face? Pick one and then map out a plan to achieve it—in 90 days. This is such a fantastic lesson in planning, sticking to the plan, and getting outside of your comfort zone a bit. Feeling uncomfortable or afraid of failure is OK so long as you meet the challenge head on and take steps to be successful. Maybe you’ll only increase your business by 15 percent, but isn’t that better than the lesser alternative? Give it some though, and thanks Jill, for making us all think a little bit more.